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Viral marketing social currency
A great way to find inner remarkability is to showcase your product doing something that is entirely out-of-the-ordinary, unexpected, or extreme.
If people go to a place like Please Dont Tell, or even if they just hear about it, they tell others because it gives them status.
Threshers is an off-license chain in the United Kingdom.
Why golfers boast about their handicaps and frequent fliers tell others when they get upgraded.
Amplified (or controlled) campaigns have been strategically planned, have defined goals for the brand being marketed, and usually have a distinct method of passing coupon codes for nike id shoes on the message (that can be tracked and quantified by the marketer).Surprise people by shattering their expectations with something no one would have thought possible.Threshers response: Of course, its just a blog.You might be working on a product, something new, or hoping to increase the sales of an old product.They incorporated exclusivity by using a waitlist system and allowing only existing members to invite others.McDonalds used social currency to help the McRib sandwich take-off and RueLaLa used it to turn a struggling website into a 500M business.People talk about things that make them look good.Lots of people share videos of funny kitties, so cats must be the reason things go viral.Being part of a select group or obtaining something limited makes people feel important, special, and unique.Blender company Blendtecs sales shot up more than 700 a few years ago after videos of the CEO blending things like iPhones spread like wildfire.I'm Jonah Berger, I'm a professor at the Wharton School and author of the New York Times and Wall Street Journal bestseller, Contagious: Why Things Catch.Let me tell you a secret.
If nothing comes to mind, thats okay; not many brands are able to answer this question initially.
And in this session, I'm gonna share with you the secret science behind social transmission.
Get people talking about you?
To Pay or Not to Pay.Making the private public3m 11s, crafting useful and helpful content3m 23s.Elephants sleep only two hours a day.Never spent a dollar on marketing.Want to learn more about why things go viral?Making things easier to see and imitate3m 30s.Focusing on high-arousal feelings3m 36s.